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Last name Rubins (Rubins , Рубенс , Рубинс ) , around the world, is quite a rare surname. The last name Rubins is characteristic of Northern Europe, particularly Latvia, where it is quite a common surname, Isle of Man, where it is quite a rare surname, and Lithuania, where it is a rare surname. In absolute terms, the name is most common in Latvia, the United States, and the United Kingdom. Very seldom, Rubins is the forename as well as the last name.