Cognomen Благоя (Blagoja 
, Blagoj 
, Благоя 
) , all over the world, is a common last name. The family name Благоя is habitual in North Macedonia, where it is a widespread surname, Bulgaria, where it is quite a rare surname, and Slovenia, where it is a rare surname. Measured by absolute frequency, it is commonest in North Macedonia, Bulgaria, and Spain. Very seldom, Благоя is the forename as well as the last name.