Family name Naoya (Naoya 
, ナオヤ , 直也 , among others...) , around the globe, is a common last name. The family name Naoya is habitual in Japan, where it is quite a common surname, Taiwan, where it is a rare surname, and Malaysia, where it is a very rare surname. Not in comparison with a country's population, the name is most common in Eastern Asia, particularly Japan, China, and Taiwan. Very seldom, Naoya is the forename as well as the last name.