Cognomen 日向 (Hyuga 
, 日向 
, Хина 
, among others...) , around the globe, is quite a rare surname. The last name 日向 is characteristic of Bulgaria, where it is a rare surname, Hong Kong, and Guatemala. In absolute terms, it is commonest in Indonesia, Russia, and Guatemala. Likewise, 日向 is the forename as well as the last name.
| VARIANT | COUNTRY |
|---|---|
| Hyuga | Japan, Indonesia, Guatemala, Hong Kong, Myanmar |
| 日向 | China |
| Хина | Kazakhstan, Russia, Kyrgyzstan, Belarus, Bulgaria |
| Хината | Russia |
| Hyūga | Brazil, United States |
| 日向 大介 Japanese singer-songwriter, JP (b. 1956) |
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| 日向ゆみ Japanese AV idol, JP (b. 1970) |
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| 日向ゆきこ Japanese seiyū, JP |
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| 日向まさみち Japanese novelist, JP (b. 1980) |
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| 日向もか Japanese voice actress, JP |
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| 日向瞳 Japanese actress, JP (b. 1984) |
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| 日向葵 Japanese model, JP (b. 1987) |
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| 日向ひかる Japanese AV idol, JP (b. 1988) |
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