Cognomen 向 (向 
, 향 
, Xiàng) , throughout the world, is a prevalent last name. The surname 向 is characteristic of Eastern Asia, particularly China, where it is quite a common surname. Much less frequently, 向 is the forename as well as the last name.
| 向群 Tang dynasty person CBDB = 145124, CN (b. 787) |
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| 向子諲 Song dynasty person CBDB = 715, CN (b. 1085) |
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| 向榮 Qing Dynasty politician, CN (b. 1801) |
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向忠发 early senior leader of the Chinese Communist Party (1880-1931), CN (b. 1880) |
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向警予 Chinese politician (1895-1928), CN (b. 1895) |
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向守志 Chinese general (1917-2017), CN (b. 1917) |
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向華強 Hong Kong actor-turned-film producer and presenter, CN (b. 1948) |
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| 向达 Chinese historian, CN (b. 1900) |
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| 向紅為 TW (b. 1900) |
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| 向钧 CN (b. 1906) |
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| 向近敏 CN (b. 1914) |
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向寵 State of Shu Han military officer (died 240), CN |
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向蕙玲 Taiwanese singer, TW (b. 1984) |
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向俊賢 Taiwanese high jumper, TW (b. 1993) |
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| 向华胜 Hong Kong businessman, CN (b. 1950) |
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