Family name Старович (Starowicz 
, Старович 
, Starović 
) , throughout the world, is quite a rare cognomen. The family name Старович is characteristic of Poland, where it is quite a rare surname, Serbia, and Croatia, where it is a rare surname. Measured by absolute frequency, it most frequently occurs in Poland, the United States, and Serbia. More frequently, Старович is the forename as well as the last name.