Cognomen Рів (Riv 
, Reeve , Рів 
) , across the world, is a common last name. The family name Рів is characteristic of the United Kingdom, where it is quite a common surname, New Zealand, where it is quite a rare surname, and Australia. Not in comparison with a country's population, the name is most common in the United Kingdom, the United States, and Australia. More frequently, Рів is the forename as well as the last name.