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Around the globe, Aoi (アオイ , Aoi , Аои ) is quite a rare epicene first name. The first name Aoi is characteristic of Japan, where it is a rare dominantly girly, but seldom masculine name, Hong Kong, where it is a rare girly name, and Indonesia, where it is a rare gender-neutral name. Measured by absolute frequency, it is commonest in Japan, Indonesia, and the United States. More frequently, Aoi is the last name as well as the forename.
Aoi is also a popular name for the fictitious and mythical characters: Aoi Fuji , the Japanese virtual YouTuber, Virtual-san Looking; Aoi Kiryuin , the fictional character from Uma Musume Pretty Derby; Aoi Kiriya , the fictional character from Aikatsu!; Aoi Yamada , the Working!!'s character and Aoi , the fictional character from Princess Connect!, Princess Connect! Re:Dive, and in many other works.