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Throughout the world, יאיוי (Yayoi
, יאיוי
) is a rare predominantly feminine, but very seldom masculine first name. The forename יאיוי is habitual in Qatar, where it is a rare female name, Japan, and the United States, where it is a very rare mostly female, but uncommonly boy's name. In absolute terms, the name is most common in Japan, the United States, and China. Very seldom, יאיוי is the last name as well as the forename.
יאיוי is also a name for the fictitious and mythical characters: Yayoi Kise , the Pretty Cure character, Smile PreCure!; Yayoi Akikawa , the fictional character from Uma Musume Pretty Derby; Yayoi Noda , character in Wataru Seken wa Oni Bakari; Yayoi Aoba , the fictional person from Captain Tsubasa and Yayoi Takatsuki , character in The Idolmaster.